first blog

For my distribution plan I will be going to a sporting event where they have a lot of fans going to the game so I can promote my magazine and get more subscribers. For example, I would set up at the Women's National soccer game and set up a table to sell the magazine issue about women soccer. This would attract the audience I am looking to sell to. Another option I will be utilizing is a website for my magazine. This will help people who cant get the magazine and just want to check out if the magazine is worth their money. On this website they can find small articles, game times, and scores of games. This will make it convenient and intrigue the customer in our company.

The PDF magazine is a way for small magazines to distribute their magazines. They can be found on the magazine website as a link or hyperlink. This is the whole magazine but instead of paper you can just download it on your phone or computer. The magazine I found is called Hockey but there are many other sports magazines that can be found as a PDF. I will incorporate this into my digital distribution method by creating a link on my website so that people can download the issue for the week on their mobile device or computer. This will make it easier for some reader to get the newest issue.

A way that most magazines digitally distribute their product is by having a website for their magazine. This is popular because it gives an easy access and it creates more website visits. Having people search for ESPN.com for example is showing they are interested but cant get the physical magazine. Also, the website is more frequently updated on information instead of waiting the the magazine issue. I will incorporate this into my product by making a SotaSports.com website so people can visit it and get the latest news and see when the new edition of the magazine will be out. This will bring us more readers to read our magazines.

For a digital distribution example I found the Sports Illustrated app which shows the same content the magazine and website would. Additionally, it gives more information like scores of games and even clips of a game that was playing. I will be incorporating this into how I digitally distribute my product because I will make an app that will be called "Sota Sports". I will put the articles, game times, and even highlight videos from the games on the app. This will distribute it to all over Sarasota county so everyone can see in a convenient app.

The top picture is my revised table of contents and the bottom picture is the original. When getting feedback I changed the the background of the page because all the members in the group had different backgrounds. We all had to agree on one background because our magazines have to have similarities since we are from the same corporation. We ended up choosing the orange watercolor background because it had the most color and uniqueness.

The top picture is the revised version of my front cover and the bottom picture is the original. When I got feedback from my class they said that I should move the bubble at the bottom because it is covering the main photo. I changed it by moving the text to the top in the open space and getting rid of the bubble because it was too much on the front cover. This helped to show the full body picture of the player.

For a magazine a traditional way to distribute magazines is by catering to certain events and locations. This is going to certain locations that people would be interested in purchasing your magazine or subscribe to the magazine to get them every time there is a new issue. I would utilize this method of distribution by going to sporting events or an area of where most athletes hangout to promote my sports magazine. When we go to sporting events we will cater to that specific sport so if we have a soccer issue that month we will go to a major league soccer game and promote that specific issue.

Based on the research I have done, I plan on making a social media page to market my magazine. The social media app I will use is Instagram. It will be titled as a business account so then there will be adds that will pop up when you are scrolling through your Instagram feed. These advertisements will just be a small post about the content in the magazine and where to buy them. We have made our Instagram account which is called "Sota Sports Magazine". We will be putting previews of the next issue so the readers will be ready and intrigued to buy the next issue of our magazine.