digital distribution- ESPN website

A way that most magazines digitally distribute their product is by having a website for their magazine. This is popular because it gives an easy access and it creates more website visits. Having people search for ESPN.com for example is showing they are interested but cant get the physical magazine. Also, the website is more frequently updated on information instead of waiting the the magazine issue. I will incorporate this into my product by making a SotaSports.com website so people can visit it and get the latest news and see when the new edition of the magazine will be out. This will bring us more readers to read our magazines.