audience engagement research- the athletic

The Athletic also promotes their subscription through deals on their website. When you look up their subscription the first thing that pops up online is a ad for 40% a subscription to their magazine. They use a method on online advertising to get their readers to buy a subscription.
Since this is a similar form to that of Sports Illustrated I would definitely use this method because it is fair to your loyal readers that want a subscription to your magazine, especially when the deals are being spread around and readers hear about it from different sources.