audience engagement research-running

When visiting the website of Women's Running magazine, you can find 4 icons at the bottom of their page leading you to their social media. Showing this is a way to market their product because of the social media pages, such as instagram, twitter and snapchat, they can better reach a wide variety of audiences that would see that form easier than a paper magazine, thus creating higher distribution of their product.
With Sota Sports, I would create social media pages to draw in the younger crowd because, since I am one of them I know that they would be more likely to see the marketing plans through their phones than through a paper copy.