first blog

This is my whole revised magazine I made a couple changes that made my magazine look more professional. One way I did that was by using photoshop to brighten my photos so they were clearer and I also moved around the photos so they had good placement. I used indesign to move my text and pictures. Secondly, put page number on the bottom left corner on my magazine pages so it was modeling a real magazine. Thirdly, I changed the background of the table of contents so that I matched the rest of my group so we had similar layouts since we are the same magazine. Lastly, I moved some text boxes around on my front cover so that the picture on the front would have nothing covering her whole body.

The Athletic also promotes their subscription through deals on their website. When you look up their subscription the first thing that pops up online is a ad for 40% a subscription to their magazine. They use a method on online advertising to get their readers to buy a subscription. Since this is a similar form to that of Sports Illustrated I would definitely use this method because it is fair to your loyal readers that want a subscription to your magazine, especially when the deals are being spread around and readers hear about it from different sources.

When visiting the website of Women's Running magazine, you can find 4 icons at the bottom of their page leading you to their social media. Showing this is a way to market their product because of the social media pages, such as instagram, twitter and snapchat, they can better reach a wide variety of audiences that would see that form easier than a paper magazine, thus creating higher distribution of their product. With Sota Sports, I would create social media pages to draw in the younger crowd because, since I am one of them I know that they would be more likely to see the marketing plans through their phones than through a paper copy.

I would say the main similarity is that we are both writing sports articles and have the basis of writing to athletes and sports lovers. One way Sports Illustrated markets their magazine is through their subscription process. They give benefits including sales and deals when subscribing or signing up for their magazine. This then leads people to purchase a subscription which then leads to distribution of their product. To do this they use print/digital media. I found the offers off of their website when looked at the process of getting the magazine issues. For my magazine, I would choose to use the offers if a reader wanted a subscription because it is pulling the reader in to get more issues of the magazine and also might persuade them to tell their peers about the deals we have when sign up for a membership/subscription.

For my revisions of the article pages the top is what I changed it to and the bottom pictures are what they were before I got feedback on what to fix to make my magazine better. First off, I changed the background color of the pages because it is simply and when printing the magazine it will cost less. Secondly, I used Photoshop for the first time to lighten my pictures I did this because it was hard to see the athletes faces. I did this so that they would be clear and more visible. Also, I changed the arrangement of the photos so that I had one large photo on the beginning page of my article. Lastly, I added page numbers to all pages and I did this because I didn't have any before.